SINOPSIS DEL LIBRO

This book is the first of its kind entirely dedicated to the multimodal analysis of television commercials A multimodal approach to TV ads which integrate multiple semiotic modes is not only useful but absolutely necessary if we are to fully grasp how they attempt to inform and persuade viewers Nonetheless it is no less certain that multimodal analysis should not be seen as an end in itself but as an essential tool or heuristic that feeds into an...Seguir leyendo