SINOPSIS DEL LIBRO

Digital ad costs have tripled in three years and the old playbook of outspending competitors is no longer viable Managers in mid-sized firms are learning that customer retention is not a soft metricit is a hard financial lever This book introduces the Retention Efficiency Ratio RER a single number that tells you exactly where to invest your limited marketing dollars for maximum return Through real case studies from B2B and B2C companies you will ...Seguir leyendo