SINOPSIS DEL LIBRO

<p>A witty and indispensable guide to modern-day buzzwords.<br><br>Big Ideas explains where concepts like 'the long tail', 'urban tribes' and 'soft power' came from, what they mean, and what their critics say about them.<br><br>It includes explanations of key terms such as:<br><br><br>Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among adv...Seguir leyendo