SINOPSIS DEL LIBRO

Established in 1945 Bimbo emerged from the baking experience of the founders of El Molino pastry shop to produce and sell loaves of bread in Mexico Bimbo is present in over thirty countries and the company has become a symbol of Mexican corporate growth in a globalized competitive world In this book Roberto Servitje former CEO and Chairman of the Board of Grupo Bimbo narrates the history of the Company and its incursion into markets as complex as...Seguir leyendo