SINOPSIS DEL LIBRO

Magdalena Krawiec provides insight into the underlying conceptual structure of information technology and gives a plausible account of the patterns of metaphorical conceptualisation manifested in the specialist language of IT Conceptual metaphors map our concrete experience onto abstract experiences so as to effortlessly get hold of new emergent concepts On the one hand our ability to make our world thinkable rests on the use of our past experien...Seguir leyendo