<p>How to become Customer Driven<br>Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run businesses or work in them, written in simple jargon-free style. He explains:<br><br>- The 'Boomerang Principle' (bringing the customer back)<br>- How to get the feel of the market place<br>- How to listen effectively to ...