SINOPSIS DEL LIBRO

<p>Dark Art&apos; lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the &apos;Financial Times&apos;, charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic communications in the 21st century, and questions whether the industry can...Seguir leyendo