SINOPSIS DEL LIBRO

<p>This book addresses the multiple challenges of this new type of system. It seeks to show how, in the digital age, companies pursue the massive collection of personal data and how they deal with their power of information accumulation while also trying to push forward their business strategy. In the case of the Internet giants?Google, Amazon, Facebook, Apple, and Microsoft (GAFAM)?they now possess an ability to reconfigure the behaviour of indi...Seguir leyendo