<p>THE BRILLIANT AND HUGELY INFLUENTIAL BOOK BY THE WINNER OF THE 2017 ROYAL SOCIETY INSIGHT INVESTMENT SCIENCE BOOKS PRIZE<br><br>'Fun, droll yet deeply serious.'<br>New Scientist<br><br>'A brilliant feminist critic of the<br><br>neurosciences ? Read her, enjoy and learn.'<br><br>Hilary Rose, THES<br><br>'A witty and meticulously researched<br><br>exposé of the sloppy studies that pass for scientific<br><br>evidence in so many of today's bestsel...