SINOPSIS DEL LIBRO

<p>This book presents the fundamentals of business administration upon which the individual functions such as marketing, production, finance, human resources and management are based. It focuses on the following questions:<br><br>- What is the relevant macroeconomic context for a company?<br>- What are the main characteristics of a company?<br>- Which tasks does managing a company involve?<br>- How important is the environment of a company?<br>- ...Seguir leyendo