SINOPSIS DEL LIBRO

Is it something to be regarded as a work of beauty or art Is it clever slogans or amusing prose Or is it workmanship to be judged for an award or recognition Its none of the above Advertising is salesmanship multiplied Nothing more And advertising copy or copywriting is salesmanship in print The purpose of a copywriters job is to sell Period The selling is accomplished by persuasion with the written word much like a television commercial sells if...Seguir leyendo