SINOPSIS DEL LIBRO

<p>The Origin of Ferrero and Family Culture<br>The story of Ferrero begins in 1946, when Pietro Ferrero, a small confectioner from Alba, in the Piedmont region of Italy, decided to turn his passion for sweets into a business. What started as a small family bakery soon became one of the largest food empires in the world. However, what sets Ferrero apart from other multinational companies is its strong family culture, which permeates all of its dec...Seguir leyendo