SINOPSIS DEL LIBRO

<p>The History of Heineken and the Birth of a Premium Beer<br><br>The story of Heineken is a classic example of how a company can transform a small local brewery into a global brand recognized for its premium quality. Founded in 1864 by Gerard Adriaan Heineken, the brewery was born in Amsterdam, Netherlands, with the aim of producing a beer that was affordable, but at the same time superior in flavor and quality. From the beginning, Heineken's vi...Seguir leyendo