SINOPSIS DEL LIBRO

The History of Heineken and the Birth of a Premium Beer The story of Heineken is a classic example of how a company can transform a small local brewery into a global brand recognized for its premium quality Founded in 1864 by Gerard Adriaan Heineken the brewery was born in Amsterdam Netherlands with the aim of producing a beer that was affordable but at the same time superior in flavor and quality From the beginning Heinekens vision was clear ...Seguir leyendo