SINOPSIS DEL LIBRO

The B2B market is constantly changing Customer expectations are rising competition is intensifying and technologies are evolving at a rapid pace In this context companies that want to thrive need to focus on delivering an exceptional customer experience CX What is B2B CX B2B CX is the sum of all the experiences that a B2B customer has with a company from the first contact to post-sales It covers all touchpoints from the company website to cust...Seguir leyendo