SINOPSIS DEL LIBRO

<p>Innovation Guerilla is an approach that is focused on the social dimension of innovation. An inspiration or a good idea does not by any means suffice. It is essential to convince others of the reasonability and necessity of the innovation and to bring it to market maturity. The more radical an innovation is, the more engagement is required in one's social environment to anchor the "new" in the heads and hearts of people. Innovation results e.g...Seguir leyendo