SINOPSIS DEL LIBRO

Innovation Guerilla is an approach that is focused on the social dimension of innovation An inspiration or a good idea does not by any means suffice It is essential to convince others of the reasonability and necessity of the innovation and to bring it to market maturity The more radical an innovation is the more engagement is required in ones social environment to anchor the new in the heads and hearts of people Innovation results eg in new tech...Seguir leyendo