<p>The 2024 general election produced the worst defeat in the Conservative Party's history. Five years after winning a commanding majority, the Tories lost half their vote and two thirds of their seats in parliament.<br>In Losing It Michael Ashcroft examines the seismic result and its causes. Drawing on extensive polling and analysis ? as well as conversations with voters across the country, who describe in their own words how the Tories squander...