SINOPSIS DEL LIBRO

Every week you run campaigns generate hundreds of leads but your sales team complains theyre all unqualified The disconnect between marketing and sales is costing you revenue and youre burning out trying to fix it Why do most leads never receive a follow-up and why do demos rarely turn into deals The problem isnt your peopleits the absence of a unified funnel that aligns both teams around a single metric conversion This book introduces a lead sco...Seguir leyendo