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eBook

SINOPSIS DEL LIBRO:

The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use.

The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.

Características:

Atributos LU
Año de Edición
2019
Descatalogado
NO
Tipo
eBook
Autor
Christina Peter, Teresa K. Naab, Rinaldo Kühne
Subtítulo
Recent Developments and Challenges
ISXN
9783869622880
Idioma
Inglés
Núm. Páginas
360
Peso (Físico)
0
Tamaño Archivo (Virtual)
5.75
DRM (Virtual)
Formato Electrónico (Virtual)
PDF
Título
Measuring Media Use and Exposure
Biografía del Autor
<p>Dr. Christina Peter ist Akademische R&auml;tin a. Z. an der Ludwig-Maximilians-Universit&auml;t M&uuml;nchen. Ihre Forschungsschwerpunkte umfassen Rezeptions- und Wirkungsforschung, Politische Kommunikation und Persuasionsforschung.<br><br>Dr. Christina Peter is a Postdoctoral Researcher at the Department of Communication Studies and Media Research at the LMU Munich. She studied Communication Science, Political Science, and Psychology at the LMU Munich. Her research focuses on media usage and effects, persuasion, and political communication.</p>
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ISBN: 9783869622880
Referencia: BW1029791165

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