SINOPSIS DEL LIBRO

<p>The Rise of an Empire - The Creation of PlayStation and Understanding the Gamer Market<br>When Sony decided to enter the video game console market in the early 1990s, it was competing against established giants such as Nintendo and Sega. However, the strategy Sony adopted was innovative in that it did not just focus on creating a superior product, but also on deeply understanding the psychology of gamers. This first chapter explores the roots ...Seguir leyendo