PUBLICACIÓN202131 de enero
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GABAL Verlag
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ISBN: 9783967400885 |

Referencia: BW1033182203

SINOPSIS DEL LIBRO

Believing is not the same as knowing The fundamental facts about the laws of european brand management in 50 answers From breakfast cereals to smartphones nothing is left unbranded brands are with us every step of the way We define ourselves through the brands we surround ourselves with Even if we reject brands thats a brand statement Brands are everywhere in the 21st century thats exactly why we all have an opinion on them When it comes to pri...

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