<p>Believing is not the same as knowing:<br>The fundamental facts about the laws of european brand management in 50 answers<br><br>From breakfast cereals to smartphones, nothing is left unbranded: brands are with us every step of the way. We define ourselves through the brands we surround ourselves with. Even if we reject brands, that's a brand statement. Brands are everywhere in the 21st century ? that's exactly why we all have an opinion on the...