SINOPSIS DEL LIBRO

<p>Marketing 101 focused on the practical application of marketing techniques and the management of a firm&apos;s marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm&apos;s marketing strategy. Marketing managers are often responsible for influencing the level, timing, and co...Seguir leyendo