<p>Mathematics, physics and science are seen, too thickly, as abstruse, complicated and suitable only for insiders.<br>In reality, this is not the case, and this is due, primarily, to a miscommunication of content that tends more toward formalism than arousing interest.<br>How then to arouse this interest in what is pervasive in today's world and constantly surrounding us?<br>This handbook brings some examples on how to engage the audience, ...