SINOPSIS DEL LIBRO

It began as a seductive business philosophy a gospel preached in lecture halls and airport bookstores surprise and delight your customer Go above and beyond But a historical look at the service economy reveals a darker story one of funerals for profit margins disguised as launch parties For decades creative agencies consultancies and B2B firms have followed this retail-born orthodoxy believing that unbilled over-delivery builds loyalty They will...Seguir leyendo