ISBN: 9781733376945 |

Referencia: BW1051977559
PUBLICACIÓN201831 de diciembre
APP LECTURAÍcono app lectura
IDIOMAENInglés
EXTENSIÓN300páginas

 

Eliot Werner Publications
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$ 109.187
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SINOPSIS DEL LIBRO

<p>Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary impact on consumers-whether families, companies, or societies. However, if this highly touted technology fails "prematurely" at some point in its life history, it becomes a spectacular flop. Employing a behavioral perspective, this book presents a sample of twelve spectacular flops encompassing the past thre...

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