SINOPSIS DEL LIBRO

Stop Competing on Price is a differentiation manual to sell with dignity at fair prices To extract the value your business generates Many companies dont differentiate and even if they do fail at communicating it effectively When a client doesnt perceive a difference will decide based on price In this book you will learn how to design and communicate your difference to stop competing on price This is a book about differentiation On how to transfor...Seguir leyendo