SINOPSIS DEL LIBRO

Do corporate culture and leadership contribute to a firms success And if so how How can a company create and develop its corporate culture to compete successfully over the long term Answers to these questions emerge in case studies of the business practices of six long-established and world-renowned companies the BMW Group Deutsche Lufthansa Grundfos Henkel Hilti and Novo Nordisk In a project initiated by the Bertelsmann Stiftung researchers inve...Seguir leyendo