SINOPSIS DEL LIBRO

How could a small Belgian brewer become the worlds largest brewing group within two decades Interbrews transformation into InBev and then into Anheuser-Busch InBev AB-InBev is emblematic of the race for unchallenged market domination between the worlds four biggest brewing companies The Beer Monopoly explores how this happened and examines the economic drivers behind globalisation AB-InBevs takeover of SABMiller - the worlds number one and two b...Seguir leyendo