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The Digital Silk Road


Por: $54.900,00ou X de

The Digital Silk Road
Por: $54.900,00ou
48x de $1.143,75
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The Chinese market is undergoing rapid digital transformation. In The Digital Silk Road, Winston Ma offers investors, entrepreneurs, and all students of international business an essential guide to China's new economy. Based primarily on technological innovation and domestic consumption?and less on government-led capital expenditure and the import-export business?China's new economy is driven by the world's largest group of Internet users, smart devices, mobile applications, and social networks. China's "digital middle class," around 300 million people, is roughly equivalent to the size of the entire U.S. population. Many of these users have bypassed the use of personal computers and leapfrogged directly to a "mobile first" economy. They readily adopt new mobile apps, shop and bank online, and participate in new forms of entertainment that blur distinctions between cultural production and consumption. The "creative destruction" of older economic sectors is a hallmark of digitization everywhere, but the transformation is occurring in China much more quickly and on a larger scale. The Digital Silk Road provides an invaluable introduction to China's new growth story.

Atributos LU

TítuloThe Digital Silk Road
SubtítuloChina's New Growth Story
AutorWinston Ma
Biografía del Autor

Winston Ma is the CEO of China Silkroad Investment & Development in Beijing, and also the President and CIO of its overseas investment arm, China Silkroad Investment Capital (CSIC). He previously served as deputy head of equity capital markets at Barclays Capital, as a vice president in investment banking at J.P. Morgan, and as a corporate lawyer at Davis Polk & Wardwell LLP. He is the author of Digital Economy 2.0 (2017), China\'s Mobile Economy (2016), and Investing in China (2006). He holds an MBA from the University of Michigan and a Master\'s degree in comparative jurisprudence from New York University, in addition to Bachelor\'s degrees in science and law from Fudan University in Shanghai.

Año de Edición2019
Núm. Páginas96
Peso (Físico)0
Formato Electrónico (Virtual)EPUB
DRM (Virtual)

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