SINOPSIS DEL LIBRO

<p>The Villager is essential reading for brand owners wishing to conquer new markets.<br>When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market that brand owners were not seeing?<br>He beg...Seguir leyendo