SINOPSIS DEL LIBRO

Introduction to the Zara Phenomenon Zara is one of the most iconic brands in the fashion world Founded in 1975 by Amancio Ortega and Rosalia Mera in La Coruna Spain it quickly became one of the pillars of the Inditex group which today includes other brands such as Massimo Dutti PullBear and Bershka Zara not only revolutionized the concept of fast fashion but also challenged traditional marketing conventions in the retail industry While giant...Seguir leyendo