ISBN: 9788436825435 |

Referencia: 225041
PUBLICACIÓN201126 de enero
DIMENSIÓN19 x 24tamaño grande
IDIOMAESEspañol
EXTENSIÓN448páginas

 

$ 249.600

SINOPSIS DEL LIBRO

This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet li...

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