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International Business: The Pocket Guide

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    Economic liberalization, internationalization of markets, and globalization, are three different processes that advance simultaneously threatening those who avoid adapting to them and offering incommensurable opportunities to those who do. This text is a primer for colombian students who are just initiating their studies of International Business and particularly focused for those who are interested in competitive international trade. While there are many valuable and highly recommended texts on the subject. is the one that unites the most crucial information from the Colombian perspective and in language appropriate for those for whom English is a foreign language.International Business: The Pocket Guide

    Atributos LU

    TítuloInternational Business: The Pocket Guide
    Tabla de ContenidoIntroduction

    Part I
    The internationalization of business

    1. Internationalization
    2. Neoliberalism

    Part II
    Analysis of foreign market environments

    1. The Political environment
    The system
    The Structure

    2. The Economic Environment
    The Potencial of the Market
    The Balance of Payments and Foreign Debt
    The Inflation Rate
    The Montary, Fiscal, and Foreign Exchange Policies
    The Management of the Exchange Rate
    The Level of Economic Development
    Physical and Institutional Infraestructure
    The level of Industrialization
    Foreign Invesrmnet
    The Systemic Factors of Competitiveness

    3. The Legal Environment
    Legal systems
    Barriers to trade
    Industrial property

    4. The Cultural Environment
    Anthropological Definition of Culture
    Cultural Elements
    The Information Technology Imperative Index

    Part III
    Competitive firm internationalization

    Comparative advantage and competitive advantage
    1. Competitive analysis
    2. Competitive elements

    Part IV
    Penetration of international markets

    1. First –incursions
    2. Importation
    3. Exportation
    4. The Incoterms
    5. Commercial documents
    6. Gradualness in the internactionalization process
    7. Logistics

    Part V
    Glossary of international business terms
    TipoLibro
    ISXN9789587200089
    Año de Edición2008
    Peso (Físico)260
    Tamaño (Físico)17 x 24 cm

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