No man is an island (Donne, J., British Poet, 1572-1631). This idea comes to our mind when reflecting upon the words ofLillis and Curry (2010). Whether we are thinking of human beings, trees or books, we cannot ignore the fact that we move or are moved by the sometimes open, sometimes understood conditions and forces of our environment, denominated as market tendencies and demands in our editorial world. Editors need to follow a line of action in...